If your website marketing strategy ends at launch, you’re leaving growth on the table.
Hey bro, nice website.
You probably only hear that once, when you launch something new and shiny. You’re showing it off, unique visitors spike, they peruse every page, and maybe even submit a lead… something that looks like this:
Friends and Family Don’t Count
But let’s be real, friends, family, and neighbors don’t count. What matters is your customers and the journey they’re on to learn more about your products and services.
When the Novelty Wears Off
If you’re like most business owners with websites and social media, the novelty of nurturing your digital presence wears off fast. That’s when reality hits: you’ve got products to sell and customers to serve.
Marketing Isn’t Your Job (That’s Ours)
Digital marketing isn’t your forte! If it were, you’d be us! Your strengths are sales, service, and growing a company that supports your family and lifestyle.
So Now What?
So now that the site is live… what’s next?
Are you leaving money on the table?
Are you leveraging seasons and trends?
Are you sitting on inventory or noticing gaps in service adoption you’d like to close?
Is Your Website Actually Helping?
The real question is: Is your website actually helping?
At Fulcrum Marketing, we make sure your website keeps working, like the living, breathing business tool it should be. Those early signals to Google fade once Mom stops visiting your site. To keep people coming back, you need content that matches shopper intent. You need to show up for the right keywords. You need to be found.
Static Sites Don’t Rank
You have to rank above your competitors, and Google has to clearly understand what it is you do. We’ve seen too many cases where a shiny new site paints a business into a corner and then never evolves.
Business cards are static and belong in your pocket. Websites are dynamic, and belong at the top of search results.
Fulcrum’s Website Marketing Strategy in Action
What Fulcrum brings to the table
Fulcrum offers SEO, website campaigns, graphic design, site builds, and more to make sure your site reflects who you are. We turn your strategy into a funnel that attracts more eyes, more leads, and more sales.
With cohesive design, up-to-date messaging, and technical performance improvements, your site becomes a capable salesperson, reaching customers you haven’t even met yet.
Or You Could Just Hope…
Or… you can cross your fingers and hope that your website [© Copyright 2019] magically starts performing by today’s standards.
see how our philosophy supports results
