A website audit is the fastest way to bring an outdated site up to modern standards.
Most companies are running on websites that are outdated, under-maintained, and quietly holding them back. It happens for a simple reason: many businesses do not have a full-time marketing department, and updates get pushed down the list. Fractional CMO support can close that gap and keep priorities on track. Sitemaps get messy, images go stale, links break, and content gets old. Before you know it, your online presence no longer represents the business you are today.
A website audit is the easiest way to reset, refresh, and bring everything back up to modern standards.
At Fulcrum Marketing Services, we provide a straightforward website audit that highlights the improvements that matter most to your visitors and to search engines. Our mission stays the same: bring your aging website up to modern specs and give you a clear plan that makes sense, plain and simple.
What We Look For During a Website Audit
User Experience (UX)
A clean, easy-to-navigate website creates trust and keeps visitors on the page. We review layout, navigation, readability, mobile performance, accessibility, and key user actions so customers can move through your site without friction. When structural changes are needed, our web design team modernizes templates, components, and conversion paths.
- Navigation clarity (header, footer, breadcrumbs)
- Mobile responsiveness and tap targets
- Readability (type scale, contrast, spacing)
- Core user flows (contact, booking, checkout, lead generation)
- Accessibility basics (alt text, labels, ARIA where needed)
SEO Opportunities
Search engines reward sites that are properly structured. We review title tags, metadata, keyword alignment, headings, internal links, content gaps, page speed, and overall technical SEO to boost visibility and attract more qualified traffic. For ongoing growth, our SEO services reinforce the foundation we build during the audit.
- Title tags and meta descriptions by page
- H1–H3 hierarchy and keyword alignment
- Internal linking and anchor text opportunities
- Indexation and crawl health (robots, sitemap)
- Page speed and Core Web Vitals basics (images, scripts, caching)
If you plan to amplify visibility beyond organic search, our paid search management aligns tracking, landing pages, and budgets with clear goals.
Updated, High-Quality Images
Outdated visuals instantly age a website. Fulcrum provides professional photo and video production—employee headshots, product photos, lifestyle images, and refreshed banners—that strengthen your brand and improve on-page engagement. Need on-brand graphics and CTAs? Our graphic design team builds assets that convert.
Broken Links and Errors
A single broken link hurts trust and SEO. We scan for missing pages, outdated redirects, and dead ends that frustrate users and confuse search engines, and we provide a prioritized fix list.
Modern Features and Add-Ons
From updated forms and newsletter signups to booking tools, social feeds and reputation elements, and stronger calls to action, we identify simple enhancements that improve engagement and performance. For coordinated promotions and launches, our campaign management keeps activities organized and measurable.
Simple Scope. Real Improvements.
A website audit gives you a clear list of what to fix and why it matters. From fast wins to long-term improvements, Fulcrum makes the process simple and manageable. Once the audit is complete, we can execute the upgrades for you—through web design, SEO, paid search, and campaign management—or hand your team a clear roadmap to follow.
Need Ongoing Support? We Have You Covered.
- Retainer SEO Services for continuous rankings growth
- Social Media & Reputation Management to keep your brand visible and consistent
- Full Website Builds when you are ready for something modern and high-performing
- Professional Photography & Video for headshots, team photos, product shots, and custom brand imagery
- Graphic Design for brand-consistent visuals and high-converting CTAs
- Fractional CMO to drive strategy, prioritize work, and oversee execution
Elevate Your Website with Fulcrum
A modern website should be an asset, not an afterthought. If your site is ready for a refresh, a website audit is the best first step. Fulcrum Marketing Services is here to improve performance, update your brand presence, and drive meaningful results at a very small financial investment.
