CAMPAIGN
MANAGEMENT
WHAT IS
A CAMPAIGN
?
Think of it like traditional ads in a magazine. However in the digital world, we can integrate it across platforms. The same message is conveyed on social, advertising, email, and when the customer lands on the website. Campaigns can be deployed for Sales, Seasonal Offers, Inventory Depletion, or Anything that your team needs to increase profitability. Images drive you to websites where relevant copy and clear Calls to Action drive customers to your Team!
DIGITAL CAMPAIGN MANAGEMENT WORKS TO
KEEP YOUR WEBSITE ALIGNED WITH YOUR STRATEGY
Ensure your website reflects your digital campaign strategy by optimizing landing pages, CTAs, and messaging, creating a seamless user journey that drives conversions and supports overall campaign objectives.
ENGAGE YOUR CUSTOMERS, INFORMS THEM OF SALES AND SERVICE OFFERINGS
Engage and inform customers about sales and service offerings through targeted digital campaigns, utilizing email marketing, social media ads, and personalized content to capture attention, drive traffic, and increase conversions effectively.
ADAPT TO EVOLVING STRATEGY, INVENTORY, AND SEASONS
Adapt digital campaigns to evolving strategies, inventory, and seasonal trends by implementing agile planning, dynamic ad targeting, and real-time optimization, ensuring relevance, maximizing your investment, and staying competitive in the market.
DRAW A LINE FROM MARKETING EFFORTS TO SALES REVENUE
Establish a direct correlation between marketing efforts and sales revenue through comprehensive tracking and analytics. Enabling informed decision making, optimizing campaigns, and driving measurable business growth and profitability.
HOW
DOES IT WORK
?
Addressing Your Needs
You have a need, and a Team that needs support. We have the marketing expertise and a prepared Team that wants to join yours. Our collaborative approach ensures that we understand your unique challenges and goals, allowing us to tailor our services for you.
Partnering for Success
A Campaign Manager is a direct extension of your strategy. Through monthly calls, the Fulcrum Campaign Manager downloads your needs, and works with a professional graphic designer to create professional assets.
Crafting Professional Assets
When complete, these assets are installed on your website and other channels that we manage to include advertising and social media. The turnaround is fast, allowing your campaign to go to work immediately, maximizing website engagement and sales.
Addressing Your Needs
You have a need, and a Team that needs support. We have the marketing expertise and a prepared Team that wants to join yours. Our collaborative approach ensures that we understand your unique challenges and goals, allowing us to tailor our services for you.
Partnering for Success
A Campaign Manager is a direct extension of your strategy. Through monthly calls, the Fulcrum Campaign Manager downloads your needs, and works with a professional graphic designer to create professional assets.
Crafting Professional Assets
When complete, these assets are installed on your website and other channels that we manage to include advertising and social media. The turnaround is fast, allowing your campaign to go to work immediately, maximizing website engagement and sales.